DEVELOPMENT OF A MODULAR CONCEPTUAL IDENTITY FOR A MANUFACTURER OF POLYMER PACKAGING

OXPACK is a manufacturing company that creates packaging industry leading product solutions through the use of advanced technology and a shared focus on achieving the optimal balance between product quality and cost. As part of the project, a modular, conceptually and structurally developed corporate style was developed within the framework of packaging, image, marketing and gift solutions: development of a visual language, creation of a typography and layout system, development of a system of additional names and slogans, linking all of the above to the functionality of corporate style elements, elaboration of the color system and their interactions, development of corporate forms and their variations, elaboration of the interrelations of the main and add systems.